As an early adopter of AR, I developed concepts and designs for events, AR tours, activated product at Reify / CameraIQ, which has since been integrated as a foundational part of Adobe Aero, Adobe Creative Cloud's AR platform.
Project Strategy
UX / UI
Art Direction + Design
PRODUCT
ACTIVATION
Utilizing a phone's camera, the shape and logo of a product are used to trigger the creation of sharable AR selfies based on product color.
AR TARGETS
Product logo
Facial recognition
CONTENT
GPS map with retail locations
E-commerce links
AR makeup application and selfie using product
KEY BENEFITS
Omni-channel retail drives transaction, whether for brick and mortar or e-commerce
Primed for cross-platform social sharing
SHOPPABLE
RUNWAY
Garmets and accessories can be designated AR targets, closing the omni-channel loop between the runway, brick and mortar retail, e-commerce, and social marketing.
AR TARGETS
Individual garmets and accessories
CONTENT
Product meta data
E-commerce links
Customer profile featuring "likes"
Direct social sharing
KEY BENEFITS
Omni-channel retail
Active consumer engagement with brand
Primed for cross-platform social sharing
EXTENDING
TRADITIONAL
CAMPAIGNS
Capitalized on traditional campaigns, capturing data and adding digital functionality and content marketing to IRL targets. Digital capture and shares of this content are also AR activated, exponentially extending existing channels.
AR TARGET EXAMPLES
Logos, graphics, artwork
Billboards, environmental graphics
Broadcast and online content
CONTENT
3D animations
Video
Images
Editorial content
Deep links including e-comm
KEY BENEFITS
Client ownership of platform, creative and data
Transparency in metrics and ROI
Omni-channel retail
Active consumer engagement with brand
Primed for cross-platform social sharing
PRODUCT ACTIVATION
Utilizing a phone's camera, the shape and logo of a product are used to trigger the creation of sharable AR selfies based on product color.
SHOPPABLE RUNWAY
Garmets and accessories can be designated AR targets, closing the omni-channel loop between the runway, brick and mortar retail, e-commerce, and social marketing.
EXTENDING TRADITIONAL CAMPAIGNS
Capitalized on traditional campaigns, capturing data and adding digital functionality and content marketing to IRL targets. Digital capture and shares of this content are also AR activated, exponentially extending existing channels.